Recruit frustrated OpenEMR users with free migration
Build core product features and user feedback loops
Establish initial customer success processes
Develop migration tools and documentation
Phase 2: Vertical Domination (Months 7–18)
Target: 2,000 providers
Dominate specialty verticals with templates
Expand regionally through partner channels
Launch marketplace for third-party integrations
Implement AI-powered features and workflows
Phase 3: Platform Leadership (Months 19–36)
Target: 6,000+ providers
Scale to 1,000+ practices
AI & plugin marketplace leadership
Enterprise partnerships and integrations
International expansion planning
Sales Model:
Sales model blends self-service SaaS, high-touch assisted sales, and a partner channel to balance rapid acquisition and deep expansion. Marketplace and AI platform transactions add high-margin ecosystem revenue.
Customer Acquisition Channels
Self-Service: $800 CAC through website and trials
Assisted Sales: $2,500 CAC for complex implementations
Partner Channel: Healthcare consultants and integrators